Making Shanghai Irresistible to European Businesses

Shanghai as a city, has so much potential as a MICE (Meetings, Incentive, Conference & Events) destination despite its modern facilities and tourist attractions. We were tasked to promote Shanghai as the ”Pearl of The Orient in the East” with a business perspective to attract more premium European business travellers and conference organisers.

The Solution:
Coreen Cheah – our Consultant, has experienced and played a role in developing campaigns to promote Shanghai as the destination of choice for business travellers and conference organisers, going back 12 years ago. Together with her Team, they have invited renowned top 30 media representatives from Europe to Shanghai to a world-class MICE (Meetings, Incentive, Conference & Events) experience. The journalists and media representatives were treated to a full business and leisure itinerary to learn about Shanghai and what it had to offer to business delegates looking for something cosmopolitan yet unique.

The Results:
Shanghai has become a hub for attract anyone travelling to China and gained a lot of interest from the European media besides other geographical coverage. It was heavily featured in international media (business and lifestyle magazines) in the UK, Spain, Belgium, Italy, Germany and France and touted as one of a major destinations at a global level as a hub for MICE (Meetings, Incentive, Conference & Events), established to host international level business conventions, conferences, exhibitions and incentive delegations.