About Thriveon Consulting

Reimagine & integrate commercial values

At ThriveOn Consulting, we help you reimagine and integrate commercial values for your hospitality and tourism needs. We work with hotels and resorts as well as tourism bureaus to enhance their brand value through advisory and implementation strategies.

Led by founder and consultant Coreen Cheah who has been in the hospitality business for more than 29 years, together with a team of expert consultants from across Southeast Asia, China and Europe are ready to help you overcome complex hospitality and tourism challenges with our industry-specific approaches to deliver significant business results.

From ideation to creation, ThriveOn Consulting (M) Sdn Bhd believes that the future is about creating innovation and excitement in the hospitality and tourism sector. While we usually work on corporate hospitality projects such as resorts and hotels, it’s not always about the financials. If you have an interesting business idea that is based on sustainable tourism and community-building (for instance, empowering women), we would love to hear from you too.

We firmly believe that every problem or challenge has a solution. And you don’t need to solve problems on your own.

Get creative and tap into our far-reaching experience in commercial and regional sales, marketing communications, revenue management, strategy, turnaround, brand-building and more. Work with us and gain professional advice and execution strategies and programmes that you need for your business growth.

Our ThriveOn team understands the diverse business, cultural environment and team’s background within organizations to orchestrate successfully, a healthy collaboration and effectiveness to bring your team to be stronger together.

Let’s explore and transform your hospitality business from the inside out.

Contact us for a complimentary 30-minute consultation to find out what’s possible for your business.

Our Mission

ThriveOn Consulting (M) Sdn Bhd is a company established to deliver a total one-stop solution to assist the hospitality industry and customer centric organizations in its journey to strengthen their business values. 

The success of the company is delivered through its highly experienced and passionate team of experts. It practices respect of each diverse cultural background and take utmost responsibility to facilitate the highest quality standards, robust outcome and results as well as, ensuring sustainability to fulfill the client’s expectations. 

Our Team

Coreen Cheah

Founder & Senior Consultant, Malaysia

Coreen is the founder and senior consultant of ThriveOn Consulting (M) Sdn Bhd., with the purpose to create sustainable and innovative solutions; assisting the hospitality, tourism and customer centric businesses to reimagine their potentials, drive greater performance and rediscover possibilities.

After her many years of overseas key leadership assignments, Coreen made a bold decision to establish ThriveOn Consulting in her home country – Malaysia at capital city, Kuala Lumpur while, appointing Representatives in different parts of Asia with priority to “be there” for the clients and engage in open discussions to better understand others’ needs or challenges. Coreen explains, “with honest conversations, then comes commitment for key stakeholders to invest in consulting expertise to help them identify gaps, rebuild strategic solutions and orchestra the right deployment; ultimately, allowing our clients and their teams to thrive forward.

Coreen’s career journey started in 1989 and, can humbly claim her status to be an agile veteran in the hospitality business after leading many projects at hotel and corporate office level, combined with embracing the different cultural exposure across Asia; Malaysia, Brunei, Indonesia and many years in China including Hong Kong. She has held key leadership roles from a Director of Marketing and Sales, Head of Sales and Marketing Operations, Head of Commercial Strategy, Greater China to Vice President Sales and Marketing overseeing Asia Region.

Her portfolio has certainly gained mileage having the privilege to work with the world’s best hotel companies namely, #Kempinski Hotels, #InterContinental Hotels Group (IHG), #Shangri-la Hotels and Resorts, #Marco Polo Hotels, #Millennium Hotels and Resorts, #Hilton International, the previously known Starwood Hotels and Brunei’s opulent – #The Empire Hotel & Country Club.

Coreen’s significant contribution and expertise includes;

  • Pioneering the new generation of #Organizational Structure Transformation to reshape company’s effectiveness, efficiency, productivity and building the next generation of leaders (success stories: her IHG experience leading the portfolio of 250 Hotels with its six brands and Kempinski Hotels’ regional restructuring).
  • Develop smart #Business Recovery Plan (during challenging times and post covid-19 period), #Business Plans and deploy #Commercial Strategies which delivers robust bottom-line or profit and securing healthy cost management.
  • Speed of business turnaround through teams, hence, delivered profitability above budget (at hotels, clusters and regional level e.g., Coreen has successfully led IHG China Hotels to uncovering a record of USD30 million in incremental revenue after a few months assuming the Head of Sales and Marketing Operations role).
  • Develop tailor-made #Training Programs (with options to learn through e-learning or online platform and on-site face-to-face) and #Standard Operating Procedures and #Quality Standards related to #sales, #marketing, #commercial, #revenue management, #people development, #destination planning and #brand positioning.

As an entrepreneur, Coreen and her trusted list of high calibre consultants and experts will continue to assist others grow and succeed, by providing consultancy which will stay innovative, strategic, relevant and present a “positive possibility” mindset (discover more on thriveonconsulting.com under ‘Success Stories’).

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michael sengol hotel revenue consultant

Michael Sengol

Senior Consultant, Singapore 

Michael is a turnaround specialist focusing on revenue and strategy for the hospitality industry. His career spans over 40 years across renowned hotel groups in Europe, Australia, Guam, and the Asia Pacific region, particularly China where he spent more than 20 years pre-opening hotels, establishing hotel brands, and developing industry professionals.

He was the CEO of Meritus Hotels & Resorts, a hotel management company under the Hospitality Division of OUE Limited, a Singapore Exchange-listed property development company. Michael successfully doubled the profits of the brand’s flagship hotel, Mandarin Orchard Singapore, in less than a year although he was given two years to do so.

A multi-award hospitality veteran, he has worked with Millennium & Copthorne Hotels, InterContinental Hotels Group, Hilton International Hotels and Formosa International Hotels Corporation.

Besides spending time working with charities across China, India, Malaysia, the Philippines, and Singapore, he generously donates 90% of his earnings from consultancy projects to charitable causes.

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trudy moreno sales marketing consultant

Trudy Moreno

Senior Consultant, Australia

Trudy is an international sales and marketing professional with 30 years of experience leading sales for luxury hotels in Qatar, China, Indonesia, Malaysia and Singapore.

She is results-oriented yet diplomatic, making her an invaluable team leader in sales and marketing. As a respected leader in creative work where she conceptualizes and orchestrates marketing campaigns to reinforce and build brands, Trudy is armed with an array of strategies to capture market share from major competitors.

Her work ethics and results have earned high praise from those who have worked with her. She is able to cut through the complexity of sales and marketing and recommend incisive changes to drive profits.

She has had extensive experience in setting up sales and marketing training programmes, developing marketing partnerships with key partners, implementing sales and marketing procedures and restructuring sales and marketing. Her expertise covers corporate & leisure, meetings & events, revenue & reservations, marketing & communications and digital marketing.

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massimo gavina restaurant consultant

Massimo Gavina

Senior Consultant, Hong Kong PRC

Massimo specialises in consultancy work for bars, restaurants and fine dining establishments specifically in their planning, opening and improvement of existing operations. In the 25+ years that he has been in the industry, he has managed, owned and opened more than 30 restaurants globally.

His extensive knowledge of the front and back of the house in food service results in innovative restaurant concepts with high profit margins for restaurateurs. Restaurants he has managed or launched have won international awards and recognition including the prestigious Michelin award and mentioned in the Tatler dining guides.

Massimo is an invaluable consultant with a wealth of practical, hands-on knowledge honed over the years! He started off as a busboy in New York and worked his way to become the Group Executive Director in the hospitality industry before becoming an independent consultant.

As a food & beverage (F&B) hospitality professional, he has worked with famous restaurants in the US and Asia such as the celebrity favourite Da Silvano & Bice International (New York), Cafe Lotus (Bali and Singapore) and The Pawn & The Peak Lookout (Hong Kong). He has also worked on projects in Hong Kong PRC, China, Mongolia, Vietnam and Thailand.

He is fluent in Italian, English, Spanish and Indonesian and supports The Global Poverty Project and The Animal Legal Defense Fund.

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Nancy Gu

Greater China Representative & Consultant

Nancy Gu, is the newest business associate to come on board, taking up a dual role as our Greater China Representative and Trainer.

She is a highly experienced hospitality industry player who specialized in Hotel Sales and Marketing trainings covering pre and post hotel-opening effectiveness, hotel positioning, sales fundamentals and event management. She is also an inspiring coach who enjoy grooming upcoming Sales Leaders.

Nancy’s passion and outstanding service in the industry, comes with 27 years of working with the most renowned international hotel brands. And, serving various key roles in operations, sales and marketing and hotel openings, at both Hotel and Corporate office level. Her achievements include leading extensive trainings for the upcoming generation of sales people, successful hotel openings, understanding the pain points to help Hotels deliver the right solutions, driving performance even with challenging situation and train effectiveness in business management to grow market shares.

A Beijinger, Nancy is fluent in Mandarin/Chinese and English.

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connie lee hotel consultant

Connie Lee

Consultant, China

Connie Lee has over 20 years of experience in the hospitality industry in China, driving stellar business results for the hotels and resorts she works with.

Born and bred in China, Connie was the first Chinese national General Manager of St Regis (at the St Regis Lhasa), which was awarded the Condé Nast Traveler Readers’ Choice Awards in 2013. Followed by breaking another milestone at her assignment with Kempinski Hotels (a traditional luxury European hospitality chain) by being appointed as their first Chinese national General Manager (at Kempinski Changsha).

As a vibrant Entrepreneur and our Consultant now, Connie has helped owners rediscover and build “smart” hospitality products. It covers the angle of leveraging on technology, user friendly to business or leisure travelers who enjoys a new generation of experience and, ensuring designs are unique yet, cost effective. Every property is tailor-made to align with the vision of the Owners. And, earned greater trust from Owners and Investors in the recent years by securing projects – boutique and urban hotels/resorts and Airbnb in Shanghai, Changsha, Huzhou, Nanchang, Lijiang and Changde. Credit to Connie, she has personally engaged in creating new brands, themes, concepts and target audience for each project.

Being a new generation of an ambitious lady leader, Connie has a Master degree in Hotel and Tourism Management, successfully written and co-published her own Chinese language novel, ‘Black Dress’ in 2016 about hoteliers’ life which won her 5 million followers in Weibo and substantial fans on Douyin social media platform.

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yuliawati sukanta tourism consultant

Yulia Sukanta

Consultant, Indonesia

Yulia has been in the hospitality industry – specialising in Meetings, Incentive, Conference & Exhibition (MICE) since 1993 with her first 15 years of experience at the previously known, Bali Hilton International which has one of the most amazing destination characteristic.

In the speciality area of MICE, she uses her creativity and resourcefulness to create one-of-a-kind events. She has managed large scale and and high security events such as the 19th ASEAN Summit in Bali in 2011 hosted by the previous Indonesian president Susilo Bambang Yudhoyono and the 2007 United Nations Climate Change Conference.

In 2010, Yulia took over as the general manager of 3V Kerobokan, Bali where she rebranded their 12 villas as a health and wellness retreat, growing membership of the resort to over 600 members.

She has also worked closely with the Indonesian Government on the Leadership Islands project, an exclusive and by-invitation only island archipelago project consisting of 106 tiny islands in the Maluku Province. The pristine islands – made up of tropical rainforests, lagoons, beaches and coral reefs – are home to critically endangered marine life. Yulia was part of the team who marketed the project to foreign investors interested to develop and at the same time, preserve the islands.

Besides eco-tourism consultancy work, Yulia has a heart for her community. She recently created a refuge called Bali Mother and Baby House for abandoned women and children. She believes that women need to find an uplifting community to support them and help them envision better lives for their children.

Yulia is fluent in English and Bahasa Indonesia and a graduate of the Warmadewa University, Bali. She is married with one son.

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francesco sanna michelin consultant

Francesco Sanna

Chef & Consultant, China

Chef Francesco is a culinary expert with more than 20 years of experience. He specializes in creating mouth-watering international cuisines and he is also adept at growing any restaurant or hotel’s culinary excellence.

He has successfully hosted several successful Michelin events and have worked alongside Michelin chefs with much pleasure. He has also served many distinguished head of states from various countries.

He is a popular guest on Chinese cooking programmes on CCTV2, Beijing TV, Fox TV, Bon TV and more.

An Italian national, Chef Francesco is extremely passionate about his homeland cuisines and stays very active by participating in international culinary competitions from Beijing to Dubai, winning him many awards including the Yi Yin Gold Award, Allegria Italian Restaurant Quality Grana Padano Award, Golden Pillow Award to name some and also a distinguished Italian Quality Pizza Ambassador globally.

He has also worked with international hotel chains across India, Italy, Switzerland and China (Ritz-Carlton, St. Regis, Kempinski, Marriott, Sofitel) and inevitably has considerable experience in pre-opening operations, menu creation and design, culinary market research, food and ingredient costing, setting standard operating procedures and monitoring hygiene quality.

From business lunches to wine dinners, from buffet events to special festive menus and regional promotions, Chef Francesco is the consultant you need if you wish to raise your restaurant’s brand and culinary excellence.

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esther lee hotel consultant

Esther Lee

Consultant, Malaysia

Esther has 20 years of hospitality housekeeping experience having worked with the most renowned luxury hotel brands such as Shangri-La, Ritz-Carlton and The Peninsula Hong Kong spanning Singapore, China and her home country, Malaysia.

She has the ability to plan, set up structures and standard operating procedures for housekeeping, butler service, in-room mini bar, service floor pop-up convenience items, laundry services, florist at public areas and in-house usage, uniform and linen departments. She works best with housekeeping teams as a mentor and coach helping to fine-tune and nudging guest experience to greater heights.

Esther is the creator of the incentive programme – MyHomeMaker – enabling room attendants to take ownership in conducting self-inspection apart from creating room cleanliness and recognition programmes under one’s care.

She volunteers with SCAN (Society for Cancer Advocacy & Awareness Sarawak) which organises cancer awareness walks and talks to colleges and companies. She also founded a Residential Ladies Group in Kuching, Sarawak in 2018 that organises birthday and festive celebrations for autistic children and the elderly in old folks’ homes. In her spare time, she enjoys cooking, travelling and line dancing.

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Contact us for a complimentary 30-minute consultation to find out what’s possible for your business.